The Birkie, with Lucette Brewing Company, Introduces Official Amber Ale!
Hayward, WI (February 16, 2017) – When Norwegian Birkebeiner warriors Torstein & Skjervald finished their historic journey rescuing Prince Haakon from danger, they undoubtedly slaked their thirst with a tankard of ale. With a nod to their undeniable spirit, the Birkie is pleased to announce Birkie Brew-Ski, a Legendary Amber Ale, finely crafted by Lucette Brewing Company.
“Knowing how a cold beverage tastes after a long ski, we thought some Birkie skiers might enjoy lifting a glass in celebration with an official Birkie Brew-Ski,” said Ben Popp, Birkie Executive Director. “We are really excited that Lucette is crafting the amber ale. They know their hops and will make certain it is top shelf.”
Birkie Brew-Ski is brewed to be a drinkable, malt forward Amber Ale. The lightly hopped beer has aromas of sweet bread, notes of caramel, and only a touch of bitterness for a toasty flavor and a clean finish. The beer is currently only available on tap and for a limited time.
“Lucette Brewing Company is proud to be partnering with the Birkie to craft the Birkie Brew-Ski Amber Ale,” stated Tim Schletty, Founder of Lucette Brewing Company. “Our team looks forward to raising a pint of Brew-Ski with skiers and spectators during Birkie week 2017!”
Lucette Brewing Company, is located in Menomonie, WI. The craft brewery was founded in 2010 and focuses on high quality craft beers in the great tradition of Wisconsin brewing. The company was named after Paul Bunyan’s sweetheart, Lucette.
The Birkie Brew-Ski logo was designed in homage to the indomitable spirit of the warriors Torstein & Skjervald, classic figures in Birkebeiner history. Creative design of the Birkie Brew-Ski logo was donated pro-bono by talented graphic designer Michael Lack, Right On Creative, Inc., Minnetonka, MN.
Birkie Brew-Ski will be available in the Birkie Beer Garden located on Celebration Plaza, between Main Street & Dakota Avenue, in downtown Hayward during Birkie festivities. In addition, many restaurants, bars and pubs throughout the Hayward, Cable, and Seeley areas will have the legendary amber ale on tap, including: Lakewoods Resort, Rivers Eatery, Sawmill Saloon, Steakhouse & Lodge, Coops Pizza, Moccasin Bar, Grid Iron Pub, VFW Hayward, Props Landing, LCO Casino, and DJ’s Dock, to name a few.