SL mattress campaign FINAL-APPROVED_5-19-17

Purchase any Tempur-Pedic mattress from Slumberland Furniture
and get a free entry to ANY year-round Birkie event

Hayward, Wis. (May 18, 2017) – Slumberland Furniture and the American Birkebeiner Ski Foundation have announced the “Ready, Set, Sleep!” program, starting June 10, 2017. Purchase any Tempur-Pedic mattress from Slumberland Furniture and get a free entry to ANY year-round Birkie event. This is a way for you to take as good care of yourself at home as you do out on the trail or the road. Recovery is a key component of an active outdoor lifestyle or just being at your best for a marathon day at work or school. The Ready, Set, Sleep program brings together and brings home the best of the Birkie Lifestyle, courtesy of Slumberland Furniture.

Slumberland, now in its third year as Title Sponsor of the Slumberland American Birkebeiner ski race and year-round Birkie Lifestyle, has made this program available through any of its stores in 12 states across the central U.S. Purchase any Tempur-Pedic mattress or mattress set from Slumberland and get a free entry to any year-round Birkie event.

How It Works:

Purchase your new Tempur-Pedic mattress or mattress set at any Slumberland store, which are in these 12 states: Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, Wisconsin, and Wyoming. To find the Slumberland store nearest you, visit slumberland.com.

Contact the Birkie within two weeks of your purchase, email them your sales receipt, and they will take care of the rest. You will receive a personal code to use when you register for any year-round Birkie event of your choice, including:
any Birkie ski event–Birkebeiner, Kortelopet, Prince Haakon, or BirkieTour–as well as the Fat Bike Birkie and the Birkie Trail Run Festival.

Offer good when you purchase a Tempur-Pedic mattress or mattress set from Slumberland Furniture by December 15, 2017. Free entry good even if registration for your chosen event has closed, including the 2018 Birkie, Korte, and Prince Haakon events!

More Details:

Q. I already registered for a Birkie event. Can I still do this?
A. Absolutely! Use your entry for an event this year or the next. Or, give it to someone else as a gift!

Q. How do I get my free entry and how long do I have to use it?
A. Within two weeks of your purchase, take a picture of your receipt and email it to the Birkie at: birkie@birkie.com. The Birkie will contact you to take care of your entry. You then have until December 31, 2017 to register for your chosen event, including the 2018 Birkie, Korte, Prince Haakan, BirkieTour, or the Fat Bike Birkie.

Q. What if I don’t live in one of the 12 Slumberland states?
A. We are currently only able to offer this in the Slumberland service area. If a road trip is not an option, let us know. There may be more options in the future.

“We’re very proud to be the title sponsor of the American Birkebeiner and a partner in promoting the Birkie Lifestyle,” said Tom Hedrick, VP of Marketing, Slumberland. “At Slumberland, we’re committed to the health and well-being of our customers through restful sleep and a comfortable home. It’s a natural fit to tie a premium sleep experience like Tempur-Pedic to the exhilaration of participating in a Birkie event, and we’re happy to offer this unique opportunity to Birkie fans everywhere!”

“We have a great partner in Slumberland Furniture! Promoting and supporting a healthy lifestyle is at the core of what they do, too,” said Ben Popp, Executive Director of the American Birkebeiner Ski Foundation. “We’re all excited about this Tempur-Pedic program. Hopefully, it gets folks inspired to get out and be active, then recover in the best possible way.”

Slumberland Furniture and the Birkie look forward to helping you make the most of this Ready, Set, Sleep! program.

Email or Call with Questions:

Please email or call the Birkie with any questions. Email susan.kendrick@birkie.com or call 715-634-5025.

Posted May 19, 2017 at 4:20 pm