American Birkebeiner

Get in Front of 500,000 People Looking for Products Like Yours

From our skiing, running, and trekking events to our massive online following of outdoor fitness enthusiasts twelve months a year, the Birkie is one of the best ways to promote your brand.

A variety of sponsorship opportunities are available. Depending on your business goals and level of sponsorship, we work closely with you to create customized, year-round visibility, product placement, consumer interaction, support for your own marketing campaigns, and more.

Please contact Susan Kendrick at media@birkie.com to learn more.


As a non-profit organization, the American Birkebeiner Ski Foundation's 501(c)(3) tax status assures that all contributions are tax deductible to the fullest extent allowable.

"Wisconsin's American Birkebeiner is like the Iron Man of Nordic skiing ..." Check out this article in Outside Magazine, May 2011: "The Mutants Next Door," featuring Matt Liebsch, winner of the 2009 American Birkebeiner. Read More.

• Average adult participant is 41
• 85% of skiers are between ages 20 and 59
• Active Boomers and age-class awards up to 80-and over
• Male: 54-80%, Female 20-46%, depending on the event category
• More than 59% are married with families
• More than 1,500 children and youth participants ages 3-18
• The typical Birkie skier comes to the Birkie with friends and family, usually as a group of four
• 50 skier/dog teams compete
• Average household income: $100,000
• 32% have household incomes exceeding $125,000
• 87% have college degrees and 45% have advanced degrees

       
        Who We Are ...

• A year-round offering of healthy lifetstyle events, training, and resources
• More than 12,500 participants and 20,000 spectators in Jan. and Feb.
• More than 452,555 website visitors a year
• 2.2 million page views a year
• The largest cross country ski race in North America—39 years strong
• The fourth largest cross country ski race in the world
• Plus 1,000 trail runners and 2,500 spectators each September
• Host to athletes from 48 U.S. States and 21 countries
• Founder and member of the 15-nation Worldloppet Ski Federation
• Named “The Boston Marathon of Ski Races”

How You Can Benefit ...

"Birkie" is now a year-round lifestyle choice for outdoor fitness enthusiasts of all ages and abilities. It keeps growing to include an exciting array of racing, training, and recreational events and resources.

Here's a look at some of the ways we reach out 12 months a year. Please contact us to discuss how you can use any or all of these year-round promotional outlets to your advantage:

• Year-Round Fitness Following
• Product Placement
• Product and Demo Expo
• National Media Exposure
• Email Campaigns
• Print Marketing
• Weekly & Monthly Articles / Videos / Tips
• Educational Resources
• Product Endorsements
• Public Appearances