HAYWARD, Wisconsin (December 12, 2013) – The American Birkebeiner Ski Foundation (ABSF) is proud to announce its continued relationship with FITS, now a Gold Sponsor of the American Birkebeiner cross country ski race events on February 20-23, 2014. FITS, in its third year with the Birkie, is also Presenting Sponsor of the Birkie Elite Sprints again, a head-to-head contest on Thursday of race week between the top national and international contenders in Saturday’s 50/54K ski marathon. FITS is also the Presenting Sponsor of the Birkie Trail Run Marathon Relay in September. FITS’s new Gold Level sponsorship position with the Birkie ski events makes it a major supporter of the ABSF, the largest ski race in North American and the fourth largest worldwide, with more than 10,000 participants from 48 states and 21 countries.
“Our relationship with FITS has been amazing. Few companies are as proactive about not just gaining exposure for their brand, but quickly becoming such a big part of the culture,” says Susan Kendrick, Sponsorship Director of the ABSF. “From the very beginning, David Olson, FITS Territory Manager Upper Midwest, got FITS on the feet of as many skiers, supporters, and partners as possible and also became involved with related organizations within the XC ski community. He stepped up with the intent to become a leader in XC ski gear, and it worked. We hear rave reviews about FITS both from experienced wearers and new converts alike. FITS has made an indelible mark on this community.”
FITS products are designed to be the best-fitting performance socks in the outdoor industry. The FITS technology is where it all starts. FITS® Full Contact Fit™ is precise sock-fitting based on the actual shape of the human foot, not what is easy to knit. It includes a tapered calf and anatomically designed deep heel cup. The seamless knitting provides a dynamic toe box allowing a form fit to your unique toes. FITS, made of soft Merino wool, come in five sizes to further provide the best fit possible. FITS is a fourth generation family mill, knitting socks in Niota, Tennessee, since 1902. It ships its products directly from the knitting room to your locally owned and operated retailer, with no middleman.
According to Olson, “FITS and the ABSF are also a perfect fit. The Birkie’s range of participants–from those striving for an active, healthy lifestyle and the recreational athlete, to Birkie Champions and Olympian–is our target market, and we love having the opportunity to help make all of their experiences that much better.”
“We couldn’t be more pleased to work with FITS at and through our events year round,” said Ben Popp, Executive Director of the ABSF. “They bring so much to the Birkie experience at our Expo and in the way they reach out to skiers, runners, and the outdoor fitness community at large—elites racers and participants at all levels. We look forward to a long and productive relationship with David Olson and FITS and are excited to see where they go from here.”
For more information, please visit FITS at www.fitssock.com.Your questions and comments are welcome and encouraged. Email nordicFITS@gmail.com.
Thanks to all our Sponsors, including SWIX, Title Sponsor of the Birkie Ski Events, Feb. 20-23, 2014, as well as FITS, New Moon Ski & Bike, Gu Energy, Hammer Nutrition, Marshfield Clinic – Hayward Center, Timber Ford, Johnson Bank, and dozens of manufacturers of quality cross country ski equipment, gear, and apparel, as well as many professional services.
SKI . RUN . BIKE . LIVE! For information about year-round Birkie events, visit www.birkie.com, email birkie@birkie.com, or call 715-634-5025.
Posted December 11, 2013 at 11:00 am
