Win an Apple Watch, Tempur-Pedic Mattress, VIP Parking at Race Start, Training Consultation with Jessie Diggins, and More!

In January, the Slumberland American Birkebeiner will send out its Virtual Race Bag (VRB) to all registered participants of the 2016 Birkie, Kortelopet, and Prince Haakon events. What’s new this year? Plenty!

For starters, Slumberland Furniture, the new Title Sponsor of the American Birkebeiner ski race and year-round Birkie Lifestyle, has a total skier lifestyle package you can enter to win. Other newcomers to the Birkie family, like the ALS Wisconsin Chapter, the Birkie’s new Skiers for Cures partner for the next three years, also has a jaw-dropping offer, the chance to win an Apple Watch (see details below). That’s just a sneak peak at this year’s Birkie’s Virtual Race Bag that is always jam packed with enter-to-win giveaways, special offers, discounts and more from your favorite ski and outdoor gear brands.

Birkie sponsors are adding more offers, discounts, coupons, and giveaways in the Birkie’s 2016 bag every day, including these enter-to-win options:

. Apple Watch
— From ALS Association
Apple® Watch Sport 42mm Space Gray Aluminum Case with Black Sport Band, built-In GPS, wireless
charging, voice control, quick launch buttons, touchscreen display.

. Tempur-Pedic Mattress Set
. VIP Parking at Race Start / 2017
. Free Birkie, Korte or Prince Haakon Entry / 2017
. Training Consultation with Olympic Skier Jessie Diggins!
— From Slumberland Furniture
From a great night’s sleep to a personal training session or consultation with Nordic skiing sensation
Jessie Diggins, Slumberland’s Lifestyle package is just the beginning of the great things Slumberland
Furniture is doing to celebrate and support Birkie skiers in its first year as Title Sponsor.

Delivered by Email to Participants in January

Receiving your Virtual Race Bag in January, well before the Birkie events, means you can take advantage of the offers while you’re gearing up for the Birkie. It’s a great way to get a special gift for yourself or friends and family. Celebrate your first Birkie, Kortelopet, Prince Haakon. Commemorate that fifth time to the start line, tenth time, you get the picture—celebrate your BIRKIE FEVER! Dive in and take a look around, enter to win some great packages, or shop the special deals and discounts.

The American Birkebeiner Ski Foundation made the switch to Virtual Race Bags for its 2012 event as a “green” alternative to the traditional swag bag. Virtual Race Bag gives event participants a web page where they easily access all the special offers in a very user-friendly, online format. Plus, participants get far more than is usually possible with the printed materials stuffed in a traditional race bag.

“Emptying the contents on the hotel room table, it was startling to find only two small samples and the rest a pile of waste,” Chris Bradle, the founder of Virtual Race Bags, recalled after receiving a traditional goody bag at a recent marathon. “Multiply the 20 pieces of paper in one bag over 20,000 runners and you have a mountain of waste.” (From

“We are thrilled to partner with the American Birkebeiner,” said Bradle. “We have been working with the larger running marathons, including Chicago, Atlanta, Los Angeles, New York City, Boston, Minneapolis, and Dallas. Bringing this technology to a ski race of this caliber is very exciting.”

It’s been a great relationship, and each year Birkie sponsors come up with bigger and better ways to do great things for all Birkie participants, their friends, and families.


About the American Birkebeiner® Ski Foundation and Birkie® Events
Headquartered on Hayward, Wisconsin, the American Birkebeiner Ski Foundation (ABSF), a 501(c)(3) organization, is known for its signature American Birkebeiner Ski Marathon held each February. Today, the Birkie has grown to encompass a variety of year-round, silent sport events that promote a healthy, active lifestyle for thousands of outdoor fitness enthusiasts. The ABSF also acts as steward of the legendary Birkie Trail, providing year-round grooming, mowing and maintenance to all 107 kilometers. From the iconic American Birkebeiner ski race, to the Birkie Trail Run & Trek, and Fat Bike Birkie, the ABSF and the Birkie Trail attract skiers, runners, bikers, trekkers, and hikers, from casual day-trippers to elite athletes. Learn more at BIRKIE Ski. Run. Bike. Live!


Posted December 10, 2015 at 2:03 pm