Gear Bags for Birkie, Korte, Prince Haakon skiers Available During Online Race Registration

Hayward, Wis. (May 1, 2020) – Swix Sport USA and the American Birkebeiner Ski Foundation (ABSF) are proud to launch the 2021 Birkie gear bag. This is the second year Swix, now official provider of the Birkie gear bag, has designed and produced a bag specifically for the Birkie.  The Birkie gear bag is available for $47 during online race registration for the Birkie, Korte, and Prince Haakon events.

This is the fifth year the ABSF has offered reusable backpacks to skiers, for purchase ,only during the race registration process. As part of Birkie Green, Birkie gear bags take the place of the plastic bags previously provided and used at Birkie events.  As of 2020, over 10,000 Birkie gear bags are in use by outdoor enthusiasts, saving thousands of plastic bags from landfills each year.  Swix came on board as official provider of the Birkie gear bag for the 2020 event to contribute to the Birkie Green initiative and as a way to bring a skier-specific Swix gear bag to the Birkie crowd.

“The new word for sponsorship is called ‘partnerships,’ and this clearly defines the relationship between the Birkie organization and Swix brand,” said Steve Poulin, president and CEO of Swix Sport USA. “Together we continue to elevate the Birkie experience for all skiers.  The Birkie is not an event. It’s a lifetime experience for all of us.  Please be safe and remember, the outdoors is always open.”

“We are excited to partner with Swix on this important step forward,” said Ben Popp, executive director of the American Birkebeiner Ski Foundation. “Swix has been an industry leader and a major sponsor of the Birkie for decades, and this collaboration keeps growing in directions that are good for all of us.”

Here is a look at the new Birkie gear bag for Birkie 2021:

Birkie Gear Bag by SWIX

Available in online race registration to all Birkie, Korte, and Prince Haakon skiers:

  • New Reinforced #10 zippers
  • Tarpaulin panel on the bottom section for waterproofing
    and greater durability
  • Bottom wet-sealed compartment for Nordic Boot storage (fits up to size 13 Nordic boot)
  • Fleeced lined Sports Shield zipped compartment for glasses or visor, with brushed lining to prevent lens scratches and quick, easy access
  • Large top-load zippered compartment for warm-up clothing, extra hats, and gloves
  • Two zippered side compartments for extra water bottles and accessories
  • Inside secured pocket for valuables; mobile phone, keys and wallet pocket
  • Main pack body is made from tough 600D PVC backed polyester, internal frame-sheet transfers weight evenly and contours to the wearer’s back, padded EVA foam back offers cushioning and breathability over pressure points, and padded shoulder straps and harness system to distribute weight evenly


Posted April 29, 2020 at 12:48 pm