---
title: "ABSF Board Candidate: Aaron Mock"
date: 2026-06-30
---

# ABSF Board Candidate: Aaron Mock

[« Return to Candidate List](https://www.birkie.com/about/board-of-director-elections/#meet-the-candidates)

**Hometown:**  
Hayward, WI

**Years of ABSF Membership:**  
10ish

**Occupation:**  
Retired – Former Vice President of Bicycle Business at Trek Bicycles

**Why are you interested in being a member of the ABSF Board of Directors?**

As a resident of the Hayward community, an avid cross-country skier, and a passionate advocate for endurance sports, I have a deep appreciation for the American Birkebeiner’s impact on our region, its athletes, and the broader outdoor community. The Birkie represents much more than a world-class ski event—it is an economic engine, a community builder, and a catalyst for lifelong participation in healthy outdoor recreation.

**What knowledge and skills do you possess that can benefit the organization?**

Professionally, I bring extensive leadership and business experience developed during my career with Trek Bicycle, where I served as Vice President and helped guide strategic growth, organizational development, and industry partnerships. Throughout my career, I have focused on building strong teams, creating sustainable growth strategies, and fostering collaborative relationships among diverse stakeholders.

**How do you see yourself helping to fulfill the ABSF vision, mission and values?**

I believe I can help advance the ABSF mission by contributing strategic business leadership, nonprofit governance experience, and a collaborative approach to problem-solving. I am passionate about supporting world-class events that strengthen the Birkie’s reputation while also ensuring the long-term sustainability of the trails and infrastructure that make those experiences possible. As an avid skier and cyclist, I deeply appreciate the importance of responsible stewardship of the Birkebeiner Trail system and its value to both residents and visitors.

![Aaron mock](https://www.birkie.com/wp-content/uploads/2026/06/aaron-mock.webp)