It is difficult to put into words the excitement I am feeling as the new Title Sponsor of one of the greatest Nordic ski event in the world. I first fell in love with the American Birkebeiner as a member of the Atomic and Fischer Factory Ski Teams in the 1990’s and now as a supplier to the industry my passion has only grown.
Since I have been involved with the Birkie for almost 25 years and working at the Expo for past 17, I probably personally know or recognize at least half the skiers at the Birkie. The enjoyment this brings to me is simply indescribable. The Birkie and the people involved have truly become my second family.
At Swix, we are committed to supporting the sport of Nordic skiing around the world. Our Norwegian heritage, culture, and mission reflect the same values as the Birkie’s participants.
As the Title Sponsor our goal is simple. We want to be a sponsor who will give the skiers an experience they will never forgot from both a cultural perspective and a product perspective. Our company mission is simple:
“Through the ownership of leading sport brands, we wish to develop, produce and deliver the most innovative products and concepts preferred by the sports community and our products are recognized by best performance and highest quality.”
In closing, I want to thank you, the participants, volunteers, and the American Birkebeiner Foundation! You are the people who create the culture, you are the ones who create the passion and exhibit the enthusiasm for the sport of Nordic skiing. And we thank you for this. For Swix, you make our job easy, your passion drives us to innovate and produce the finest products that help each and every skier find enjoyment in our sport.
Enjoy the summer and let’s plan to experience the best Birkie ever in 2014!
President & CEO
Swix Sport USA
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