To the Birkie Community

Recently, we heard from some in the Birkie community regarding our relationship with Enbridge Energy, Superior, WI. From the onset, our mutual engagement was intended as a space to foster thoughtful discussion about the environment and climate change. With our commitment to Birkie Green, an initiative designed to inspire and implement solutions to address changing climates, it was our hope that as a community we could collectively create change, over time, toward less reliance on fossil fuels in our everyday lives.

We’ve taken pause to reconsider our relationship with Enbridge Energy and have chosen to dissolve our agreement (July 1, 2020 to June 30, 2021). In hindsight, we realize that this association was perhaps not a clear pathway to engaging conversation in support of education, future change, and ultimately our greater Birkie Green initiatives, nor was it in alignment with our American Birkebeiner Ski Foundation (ABSF) mission. For that, we are sorry. We never intended to cause concern within the Birkie community.

Moving forward, the ABSF will continue to promote and embrace inspiring opportunities to live a healthy, active lifestyle in the great outdoors. We will make every effort to align ourselves with our Birkie Green initiatives of addressing solutions to our changing climates; of implementing sustainability practices whenever feasible; of creating solutions to support the environment and use of the land; and to consciously choose like-minded partners who demonstrate green and sustainability based practices, whenever possible. Please visit www.birkie.com/live/birkie-green to learn more about our Birkie Green initiatives.

We are grateful to those of you who took the time to share your thoughts. We appreciate your passion and we heard you loud and clear. If you’d like to have a conversation with a member of the Birkie team, please let us know. Thank you for your care of the environment and your passionate support of the Birkie lifestyle.