ABSF Board Candidate: Aaron Mock

Hometown:
Hayward, WI

Years of ABSF Membership:
10ish

Occupation:
Retired – Former Vice President of Bicycle Business at Trek Bicycles

Why are you interested in being a member of the ABSF Board of Directors? 

As a resident of the Hayward community, an avid cross-country skier, and a passionate advocate for endurance sports, I have a deep appreciation for the American Birkebeiner’s impact on our region, its athletes, and the broader outdoor community. The Birkie represents much more than a world-class ski event—it is an economic engine, a community builder, and a catalyst for lifelong participation in healthy outdoor recreation.

What knowledge and skills do you possess that can benefit the organization?

Professionally, I bring extensive leadership and business experience developed during my career with Trek Bicycle, where I served as Vice President and helped guide strategic growth, organizational development, and industry partnerships. Throughout my career, I have focused on building strong teams, creating sustainable growth strategies, and fostering collaborative relationships among diverse stakeholders.

How do you see yourself helping to fulfill the ABSF vision, mission and values? 

I believe I can help advance the ABSF mission by contributing strategic business leadership, nonprofit governance experience, and a collaborative approach to problem-solving. I am passionate about supporting world-class events that strengthen the Birkie’s reputation while also ensuring the long-term sustainability of the trails and infrastructure that make those experiences possible. As an avid skier and cyclist, I deeply appreciate the importance of responsible stewardship of the Birkebeiner Trail system and its value to both residents and visitors.