Hello Media Representatives!

The 44th Slumberland American Birkebeiner and a full-schedule of fabulous festivities are fast approaching!  Starting on Thursday, February 23 and extending through Sunday, February 26, over 13,000 skiers (all events) and an estimated 30,000 spectators will gather for North America’s largest cross-country ski marathon and Nordic festivities in and around Hayward, Wisconsin. For a complete schedule of all 2017 Birkie week events and activities: Click Here

As a member of a recognized media outlet, we are eager to offer you access to our Birkie week events so you can best chronicle the Slumberland American Birkebeiner experience – from nine exciting events on Thursday, to the Kortelopet & Prince Haakon on Friday, to the Expo, and of course, the Saturday race action – there is no greater show on snow!

Media Inquiries

Nancy Knutson
Director Marketing & Communications
715-634-5025 #6

Media Credentials

Media credentials are not required for Thursday’s events, however, they are required for events on Friday and Saturday.  Media Credentials allow access to the general start and finish areas, as well convenient parking options.   Please apply for your media credentials no later than February 8, in order to have them mailed to you in advance of the event (see details below).  Online media credential applications will close on Wednesday, February 20, 2017.  After that time, media credentials may be applied for in-person at the Birkie Media Cabin (located within the Vet Center across the street from the Birkie office on Highway 63).

Along with your media credentials you will receive parking passes.  There is limited space available at the Kortelopet and Prince Haakon start areas.  If you need access to these areas, please email your plans to media@birkie.com or 715-634-5025, ext. #6.

Register Now for Media Credentials
for the 2017 Slumberland American Birkebeiner »

Please read the following before completing your Media Credential application.

  • Should any of your news team be interested in participating in a Birkie event to provide a first-hand perspective for planned coverage of the Birkie week of events, please email media@birkie.com, note your interest in your Media Credentials application, and your subsequent coverage related plans.
  • Each attending member of the media MUST REGISTER separately in order to secure unique media credentials (each attendee must apply separately).
  • Members of the media who are skiing the race will be asked to ride the participant buses and will not be issued a media parking pass for the start or finish areas.
  • Media passes are not required for unrestricted access points along the race course.
  • If your organization plans to use a TV production/satellite truck for your Birkie event coverage, please email media@birkie.com and note the information on your credential application form.  We will be in contact with instructions for safe and legal truck placement prior to the event.
  • For the safety of participants and volunteers, media will not be allowed within the fenced-off finish line area on Hayward’s Main Street.  However, a media platform will adjoin the finish line area and provide opportunity for photographers and videographers to gather photos and video.
  • Opportunities to interview winners, elite skiers,  and race finishers will be provided immediately following the podium awards ceremony (Champion’s Stage, Celebration Plaza) at the official Press Conference at 11:45am (est. based on finisher’s time) at the Veteran’s Center (media center) on the corner of Highway 63 and Main Street.
  • Skier safety is our primary concern and the efficient management of the finisher zone is critical to an event of this size – thank you for your cooperation.
  • A copy of your media credentials from your employer must accompany all applications. If you are a freelance writer/photographer and do not have credentials, then a letter from the media you are submitting your materials to must accompany the application. Please email these credentials to media@birkie.com with the subject line:  Media Credentials
  • Birkie Media Credentials are required to be worn by all attending media at all times.  Please be advised there are still restricted areas within the race area where media is not allowed (inside fenced finish line zone, on the International Bridge, etc.).   Birkie media credentials must be visible at all times.  Please follow the directions of Race Officials, Law Enforcement and Security Personnel.  Each attending media will be issued an identifying media vest which must be returned to the Birkie after the race.

We love to hear what you have to say about the Birkie!  Please send a copy of your published article and/or photo–or a link to an online publication, to the American Birkebeiner following the event.  Please use the hashtag #Birkie2017 and/or #BirkieFever in your social media.  Please tag us @American Birkebeiner Ski Foundation (Facebook) and @birkie (Twitter) in your social media efforts.  We appreciate your interest in the American Birkebeiner and look forward to seeing you in February!

Mail: ABSF, Attn:  Media, P.O. Box 911, Hayward, WI, 54843
Email: media@birkie.com

Should you have any questions, please feel free to contact me at media@birkie.com or 715-634-5025.  We look forward to seeing you in February! #BirkieFever

Media Credentials – Pick-Up

For all applications received by February 8, 2017,  media credentials will be mailed to the name, title, and media organization on the application.  If several media representatives attend from the same organization, all credentials will be mailed together in one common envelope.

For applications received February 9, 2017 or later, or for those who do not apply for media credentials until Birkie race week, media credentials will be available for pick-up in the Birkie Media Center located within the Hayward Vet Center.  Online credential applications close on Tuesday, February 21, 2017.  In-person applications may be made at the Birkie Media Center.

  • Thursday, Feb. 23 from 8:00 a.m. to 5:00 p.m.
  • Friday, Feb. 24 from 8:00 a.m. to 4:00 p.m.
  • Saturday, Feb. 25: from 7:00 a.m. to 5:00 p.m.

Media Center Hours

Birkie Media Center

Located within the Hayward Veteran’s Center, across the street from the Birkie office on Highway 63, the Birkie Media Center is the place you can call home Birkie Week if you need to take a break, warm up, charge your equipment, grab some coffee, cookies, or whatever you need.  The Birkie Media Center will have available WiFi for media use.

  • Thursday, Feb. 23: 8 am – 5 pm
  • Friday, Feb. 24: 8 am – 4 pm (All issued media vests must be returned before you leave Birkieland)
  • Saturday, Feb. 25: 7 am – 5 pm (All issued media vests must be returned before you leave Birkieland)

Slumberland American Birkebeiner Media Kit Materials

Over the weeks and days leading up to the Birkie week of festivities, documents will be continually added to the Birkie Media Kit (links below).  Documents will include helpful information and statistics on our events, course maps, a calendar of events, an event history, and information on elite athletes.  If you are in need of additional information, please feel free to reach out to us at any time.

@BirchScroll — Monthly Ezine

@BirchScroll is the year-round, bi-monthly ezine of the American Birkebeiner Ski Foundation and includes all things Birkie!

View our @BirchScroll and Carpe Skiem! Archive

If you need assistance or story ideas please email media@birkie.com.

Media Kit 2017