Hello Media Representative!

The 44th Slumberland American Birkebeiner and a full-schedule of fabulous festivities are fast approaching!  Starting on Thursday, February 22 and extending through Sunday, February 25, over 13,000 skiers (all events) and an estimated 30,000 spectators will gather for North America’s largest cross-country ski marathon and Nordic festivities in and around Hayward, Wisconsin. For a complete schedule of all 2018 Birkie week events and activities: Click Here

As a member of a recognized media outlet, we are eager to offer you access to our Birkie week events so you can best chronicle the Slumberland American Birkebeiner experience – from seven exciting events on Thursday, to the Kortelopet & Prince Haakon on Friday, to the Expo, and of course, Saturday’s race action – there is no greater show on snow!

For Your Media Needs:

Nancy Knutson
Director Marketing & Communications
715-634-5025 (press 6, press 1)

Media Credentials

Media credentials are not required for Thursday’s events, however, credentials are required for events on Friday and Saturday.  Media Credentials allow access to the general start and finish areas, as well convenient parking options.

Along with your media credentials and based on your coverage plans, you may receive a variety of parking passes.  There is extremely limited space available at the Kortelopet and Prince Haakon start areas.  If you need access to these areas, please email your plans to media@birkie.com or 715-634-5025 (press #6, press #1) before February 21, 2018 and we will do our best to accommodate based on your coverage plans.

Please read the following before completing your Media Credential application.

  • Every media member must register individually!  Each attending member of the media MUST REGISTER separately in order to secure unique media credentials.  You cannot register as a group.
  • What about along the Trail? Media passes are not required for unrestricted access points along the race course.
  • What about my satellite truck? If your organization plans to use a TV production/satellite truck for your Birkie event coverage, please email media@birkie.com. We will be in contact with instructions for safe and legal truck placement prior to the event.  All requests are required by February 21, 2018.
  • Where can’t I go? For the safety of participants and volunteers, absolutely no interviews are allowed in the finish line area.  Media members are not allowed within the fenced-off finish line area on Hayward’s Main Street, on the snow on the course at any time, nor on the International Bridge.  However, a media platform will adjoin the finish line area and provide opportunity for photographers and videographers to gather photos and video. Skier safety is our primary concern and the efficient management of the finisher zone is critical to an event of this size – thank you for your cooperation.
  • How can I interview the winners? All post-race interviews are to be conducted at the official press conference at 12:00 pm (estimated based on finish times) on Saturday, 2.24.18, in the St. Joseph’s Parish Center located directly across the street from St. Joseph’s Catholic Church. The St. Joseph’s Parish Center is located between 4th & 5th Streets on Dakota Avenue – please watch for signs.  Absolutely no interviews are allowed in the finish line area. Volunteer escorts will bring the elite skiers into the press conference immediately following the podium awards ceremony (Champion’s Stage, Celebration Plaza).  The official Press Conference is scheduled for 12:00 pm.  Your patience is greatly appreciated while waiting for the athletes to arrive. Media credentials are required to access the press conference.
  • What else do I need to provide? If you are a freelance writer/photographer you will need to provide a letter from the media you are representing, complete with their contact information. Please email this information to media@birkie.com with the subject line: Media Credentials
  • What credentials will I receive & how do I use them?  Your Birkie Media Credentials and loaned Birkie media vest are required to be worn by all attending media at all times.  The Birkie media vest must be returned to the Birkie after the race!  Thank you for your compliance and support of the ABSF!
  • How do I secure race results? Race results for the Prince Haakon, Korteloppet, and American Birkebeiner races will be posted on our website as soon as possible on race day.  Lists of top finishers will be available in the media center shortly after they are recorded. All results are unofficial.

We love to hear what you have to say about the Birkie!  Please send a copy of your published article or email a link to an online publication to media@birkie.com following the event.  Please use the hashtag #Birkie2018 or #BirkieFever in your social media posts using: American Birkebeiner (Facebook), @americanbirkebeiner (Instagram) and @birkie (Twitter).  We appreciate your interest in the Slumberland American Birkebeiner!

Mail: ABSF, Attn:  Media, P.O. Box 911, Hayward, WI, 54843
Email: media@birkie.com

Should you have any questions, please feel free to contact us at media@birkie.com or 715-634-5025.  We look forward to seeing you in February! #BirkieFever

Birkie Media Center

The Birkie Media Center is the place you can call home on Saturday, 2.24.18.  If you need to take a break, warm up, charge your equipment, grab a cup of coffee, a cookie, or whatever you need.  The Birkie Media Center will have WiFi available for media use.

  • Saturday, Feb. 24: from 7:00 a.m. to 4:00 p.m.

On Thursday and Friday, please visit one of our local coffee shops for a cozy seat and warm cup of coffee!  Hayward Coffee Company is located on Main Street, Backroads Coffee is on Dakota Avenue (one block off of Main Street), and Caribou Coffee is located in Marketplace Foods at the end of Main Street.

Slumberland American Birkebeiner Media Kit Materials

The official Birkie media kit will be posted shortly and will include , everything you need to cover the event.  If you are in need of additional information, please feel free to reach out to us at any time at media@birkie.com.

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