Hello Media Representative!
The 44th Slumberland American Birkebeiner and a full-schedule of fabulous festivities are fast approaching! Starting on Thursday, February 22 and extending through Sunday, February 25, over 13,000 skiers (all events) and an estimated 30,000 spectators will gather for North America’s largest cross-country ski marathon and Nordic festivities in and around Hayward, Wisconsin. For a complete schedule of all 2018 Birkie week events and activities: Click Here
As a member of a recognized media outlet, we are eager to offer you access to our Birkie week events so you can best chronicle the Slumberland American Birkebeiner experience – from seven exciting events on Thursday, to the Kortelopet & Prince Haakon on Friday, to the Expo, and of course, Saturday’s race action – there is no greater show on snow!
Director Marketing & Communications
715-634-5025 (press 6, press 1)
Media credentials are not required for Thursday’s events, however, credentials are required for events on Friday and Saturday. Media Credentials allow access to the general start and finish areas, as well convenient parking options.
Please apply for your media credentials no later than February 9, in order to have them mailed to you in advance of the event (see details below). Online media credential applications will close on Wednesday, February 21, 2018. After that time, media credentials may be applied for in-person at the Birkie Media Center (location TBD).
Along with your media credentials and based on your coverage plans, you may receive a variety of parking passes. There is limited space available at the Kortelopet and Prince Haakon start areas. If you need access to these areas, please email your plans to email@example.com or 715-634-5025 (press #6, press #1) before February 21, 2018.
We love to hear what you have to say about the Birkie! Please send a copy of your published article or email a link to an online publication to firstname.lastname@example.org following the event. Please use the hashtag #Birkie2018 or #BirkieFever in your social media posts using: American Birkebeiner (Facebook), @americanbirkebeiner (Instagram) and @birkie (Twitter). We appreciate your interest in the American Birkebeiner!
Mail: ABSF, Attn: Media, P.O. Box 911, Hayward, WI, 54843
Should you have any questions, please feel free to contact us at email@example.com or 715-634-5025. We look forward to seeing you in February! #BirkieFever
The Birkie Media Center is the place you can call home during Birkie Week if you need to take a break, warm up, charge your equipment, grab some coffee, cookies, or whatever you need. The Birkie Media Center will have WiFi available for media use.
The official Birkie media kit will be available in early February and will include , everything you need to cover the event. If you are in need of additional information, please feel free to reach out to us at any time at firstname.lastname@example.org.