Hello Media Representatives!
The 44th Slumberland American Birkebeiner and a full-schedule of fabulous festivities are fast approaching! Starting on Thursday, February 23 and extending through Sunday, February 26, over 13,000 skiers (all events) and an estimated 30,000 spectators will gather for North America’s largest cross-country ski marathon and Nordic festivities in and around Hayward, Wisconsin. For a complete schedule of all 2017 Birkie week events and activities: Click Here
As a member of a recognized media outlet, we are eager to offer you access to our Birkie week events so you can best chronicle the Slumberland American Birkebeiner experience – from nine exciting events on Thursday, to the Kortelopet & Prince Haakon on Friday, to the Expo, and of course, the Saturday race action – there is no greater show on snow!
Director Marketing & Communications
Media credentials are not required for Thursday’s events, however, they are required for events on Friday and Saturday. Media Credentials allow access to the general start and finish areas, as well convenient parking options. Please apply for your media credentials no later than February 8, in order to have them mailed to you in advance of the event (see details below). Online media credential applications will close on Wednesday, February 20, 2017. After that time, media credentials may be applied for in-person at the Birkie Media Cabin (located within the Vet Center across the street from the Birkie office on Highway 63).
Along with your media credentials you will receive parking passes. There is limited space available at the Kortelopet and Prince Haakon start areas. If you need access to these areas, please email your plans to email@example.com or 715-634-5025, ext. #6.
We love to hear what you have to say about the Birkie! Please send a copy of your published article and/or photo–or a link to an online publication, to the American Birkebeiner following the event. Please use the hashtag #Birkie2017 and/or #BirkieFever in your social media. Please tag us @American Birkebeiner Ski Foundation (Facebook) and @birkie (Twitter) in your social media efforts. We appreciate your interest in the American Birkebeiner and look forward to seeing you in February!
Mail: ABSF, Attn: Media, P.O. Box 911, Hayward, WI, 54843
Should you have any questions, please feel free to contact me at firstname.lastname@example.org or 715-634-5025. We look forward to seeing you in February! #BirkieFever
For all applications received by February 8, 2017, media credentials will be mailed to the name, title, and media organization on the application. If several media representatives attend from the same organization, all credentials will be mailed together in one common envelope.
For applications received February 9, 2017 or later, or for those who do not apply for media credentials until Birkie race week, media credentials will be available for pick-up in the Birkie Media Center located within the Hayward Vet Center. Online credential applications close on Tuesday, February 21, 2017. In-person applications may be made at the Birkie Media Center.
Located within the Hayward Veteran’s Center, across the street from the Birkie office on Highway 63, the Birkie Media Center is the place you can call home Birkie Week if you need to take a break, warm up, charge your equipment, grab some coffee, cookies, or whatever you need. The Birkie Media Center will have available WiFi for media use.
Over the weeks and days leading up to the Birkie week of festivities, documents will be continually added to the Birkie Media Kit (links below). Documents will include helpful information and statistics on our events, course maps, a calendar of events, an event history, and information on elite athletes. If you are in need of additional information, please feel free to reach out to us at any time.
If you need assistance or story ideas please email email@example.com.